Premier Autogroup – A Dealership for the People

Though our doors first opened in 2011, our story begins much further back than that.

Discover A Dealership That Puts PEOPLE Over PROFIT!

Schedule a Test Drive

How It All Started and What
It Turned Into

In 1985, Randy purchased his first franchise dealership from his father. Since then he has worked with and been involved with Chevrolet, Cadillac, Oldsmobile, Buick, Hummer, Isuzu, Suzuki, Mercedes-Benz, Kia, and Nissan. He served on the National Automobile Dealers Association for six years, and in 1998, he received the prestigious National Quality Dealer of the Year award from Time Magazine.

Randy, along with Roger Farr, Keith Hughes, and Clay McCombs opened this dealership, and in 2016 they officially partnered together to create what you see today. Here you can browse through a handpicked selection of late-model low mileage vehicles. We continue to have the finest selection of used cars, trucks, and SUVs in the Magic Valley.

Our Values


Respect: We treat everyone we encounter with respect regardless of their circumstances.


Fun: We put the fun back in car buying - we're friendly, outgoing and passionate in every interaction.


Trustworthy: We are open, honest, and clear when communicating and committed to helping customers as trusted advisors.


Persistent: We keep pushing for a solution or option even when others would give up and even if that means thinking outside the box to get the job done.