Premier Autogroup – A Dealership for the People

Though our doors first opened in 2011, our story begins much further back than that. In 1985, Randy purchased his first franchise dealership from his father. Since then he has worked with and been involved with Chevrolet, Cadillac, Oldsmobile, Buick, Hummer, Isuzu, Suzuki, Mercedes-Benz, Kia, and Nissan. He served on the National Automobile Dealers Association for six years, and in 1998, he received the prestigious National Quality Dealer of the Year award from Time Magazine. Randy, along with Roger Farr, Keith Hughes, and Clay McCombs opened this dealership, and in 2016 they officially partnered together to create what you see today. Here you can browse through a handpicked selection of late-model low mileage vehicles. We continue to have the finest selection of used cars, trucks, and SUVs in the Magic Valley.